Marketing for Therapists in Private Practice
This is about you
We can help you create the practice you want. We start with your goals and your vision, relying on your values and strengths. Perhaps you want to feel comfortable marketing yourself, or develop an ongoing source of referrals. Maybe you want to have more time to work on your practice, or be able to work only with the clients you want. The journey to growing your practice starts with you.
How we think about marketing
For some therapists, the “m” word is overwhelming, paralyzing and scary. For others, it is a dirty word that should not be mixed with our mission to help and heal. For us, marketing is like psychotherapy in many ways. Marketing is about relationships. It is about understanding and empathy, about learning what makes people tick, what are their needs and concerns.
What it takes
Maybe you do not feel grad school gave you the marketing tools you need. Perhaps you associate marketing with everything you are not about. We believe growing your practice is about having the right tools and the right mindset. While we want you to stay true to who you are, our work might require you to step out of your comfort zone, challenge your beliefs, and keep an open mind.
How can we help your practice?
Marketing 101
Let's start with the basics - what is marketing anyway?Marketing 101
Marketing is not just about sales and promotion. Marketing, like psychotherapy, is fundamentally about understanding people.Growth Opportunities
Are you considering all the possibilities?Growth Opportunities
Getting more clients is the main way to grow a practice, but make sure you are not missing out on other ways to grow your income.Brand Roadmap
What does your practice stand for?Brand Roadmap
Fact #1: Your practice is a brand. Fact #2: Branding is a journey. Realizing how your brand is unique and relevant is the first step.Marketing Check-up
Are all your pieces in the right place?Marketing Check-up
You are already marketing your practice, but is what you are doing impactful, consistent and efficient? Let’s take a look!Digital Marketing
Why is everyone talking about this?Digital Marketing
Websites, blogs, social media, email lists, SEO, webcasts. Yes, it is confusing, but we can help you make sense of all this mess!Limiting Mindsets
What is getting in the way of your growth?Limiting Mindsets
Many therapists hold beliefs and feelings that might be keeping them from marketing their practice and valuing their work. Are you?Latest Articles from the Argo Blog
What is getting in the way of growing your private practice?
(This post originally appeared as a guest post in Practice of the Practice)
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What is Marketing? (part 2)
In a previous post I introduced a working definition of marketing for therapists.
In this post I wanted to expand on each of the three parts of our marketing definition:
Understanding the people who can benefit from your […]
Marketing Mix for Therapists
Over 50 years ago, marketers developed the concept of Marketing Mix, which refers to the different components of marketing strategy. The most influential model was comprised of four components, also known as the 4 Ps of […]
What is Marketing? (part 1)
Marketing for therapists is often times an unwelcome chore or a daunting endeavor. Very few have formal marketing training, some may feel insecure or overwhelmed, and many are uncomfortable by the mere idea of marketing and […]