How can your practice stand out?
Let's think about what makes you unique
Afraid to put yourself out there?
Marketing your practice does not need to be scary
Navigating marketing waters?
You don't have to do it alone
Ready to begin the journey?
Together we will find the best path to grow your practice
Argo – Home
Marketing for Therapists in Private Practice
This is about you
We can help you create the practice you want. We will start with your goals and your vision, and rely on your values and strengths. What changes would you like to see? What opportunities would you like to pursue? Is there something keeping you from marketing your practice? I know your practice is not just a job – this is about your life and your passion.
How we think about marketing
Marketing is about relationships. It is about understanding and empathy, about learning what people need and want, what their pain points are, and how you can support them. Marketing is not about self-promotion, but about giving people the opportunity to access the value you can bring to their life. Making a profit and making a difference can coexist.
What it takes
I have an MBA, but you don’t need one to run a successful practice. What marketing requires is an open mind, the willingness to step out of your comfort zone, the capacity to put yourself in others’ shoes, a strong passion, and a clear sense of your own value. Using marketing to grow your practice is less about having the right tools than about the right mindset.
How have we been helping therapists?
The steady and clear way you guide and direct me has resulted in my feeling even better about my practice. It is interesting to me to invite my brain into a new way of considering what is already in there. And, as I learn new ways to consider my current connections and grow new ones, my practice has become more productive. It is a highly satisfying investment.
Working with Santiago at Argo has been an invaluable, eye-opening experience. He was able to help our practice develop a better and more concentrated marketing strategy. He also aided us in understanding the strengths and niches of each of our clinicians, and ways we can use that understanding to reach a larger audience. Besides working on “big picture” concepts, Santiago gave us concrete suggestions that have already begun to bear fruit. I would recommend his services to anyone seeking to optimize the market share of their practice or small business.
When Santiago Delboy presented to the NSAP, he provided us with an orientation to thinking about business and marketing that was clear and also consonant with our values as caregiving professionals. Combining his knowledge of marketing with his training as a psychotherapist, he can understand both sides of this equation. I felt more focused and more able to address the needs of my practice as a business, and I had a better sense of how to go about designing and implementing strategies to define it and build it.
Nice job on your presentation! Your materials were awesome, you were engaging and I was inspired. You might want to think about publishing some of your ideas specific to the business of social work!
This presentation was so informative and helpful for wrapping my head around the idea of branding. Santiago’s obvious knowledge of the content and superb delivery made this a very enjoyable, helpful, and definitely relevant workshop!
After a brief in-person meeting and my awe of his website, I asked Santiago Delboy if he would consider re-doing my website. We had one brief phone call and several emails, and ta-da! my website is not only done, but it was done by someone who read my mind and outdid my creativity.
What a pleasure it has been to work with you! We found you to be competent, responsive, enlightening, and direct. We are thrilled with the website, and feel like it captures the true essence of our vision. We will be recommending you most highly to our colleagues!
How can we help your practice?
Marketing 101If you don't feel comfortable with the idea of marketing, we need to talk.
Marketing is not just about sales and promotion. Marketing, like psychotherapy, is fundamentally about understanding people.
Growth OpportunitiesIt is myopic to think that you can only grow by seeing more patients.
Getting more clients is the main way to grow a practice, but make sure you are not missing out on other ways to grow your income.
Brand RoadmapCan you articulate what your personal or practice brand stands for?
Let’s talk about what makes you unique and relevant for the people you want to reach, and how to engage them in a consistent way.
Marketing Check-upLet's make sure your marketing is consistent, efficient, and impactful.
People develop an impression of your practice through every interaction they have with you and your marketing activities. Are you being consistent?
Digital MarketingYou know you have to have a website, but what about everything else?
Let’s not get overwhelmed. First things first: get a good, effective website that looks and sounds like you. Then we can worry about everything else digital.
Limiting MindsetsIn how many ways are you being an obstacle to your own growth?
Many therapists hold beliefs and feelings that might keep them from marketing their practice and valuing their work. Are you one of them?
Useful articles to begin with
(This post originally appeared as a guest post in Practice of the Practice) You may know therapists who believed that all it took to start a practice was finishing grad school, getting licensed, renting an [...]
In a previous post I introduced a working definition of marketing for therapists. In this post I wanted to expand on each of the three parts of our marketing definition: Understanding the people who can benefit [...]
Marketing for therapists is often times an unwelcome chore or a daunting endeavor. Very few have formal marketing training, some may feel insecure or overwhelmed, and many are uncomfortable by the mere idea of marketing and [...]