The Learning Blog

What is getting in the way of growing your private practice?

By | 2017-11-05T15:18:18+00:00 May 8th, 2015|Growth, Mindset|

(This post originally appeared as a guest post in Practice of the Practice) You may know therapists who believed that all it took to start a practice was finishing grad school, getting licensed, renting an office, perhaps creating a website, and then waiting for the phone to ring. Unfortunately, “If you build it, they will [...]

What is Marketing? (part 2)

By | 2017-11-05T15:18:18+00:00 March 26th, 2015|Marketing Basics, Value Proposition|

In a previous post I introduced a working definition of marketing for therapists. In this post I wanted to expand on each of the three parts of our marketing definition: Understanding the people who can benefit from your talent and skills Developing services and experiences that add value to their life Sharing this value in effective, [...]

What is Marketing? (part 1)

By | 2017-11-05T15:18:19+00:00 March 6th, 2015|Marketing Basics|

Marketing for therapists is often times an unwelcome chore or a daunting endeavor. Very few have formal marketing training, some may feel insecure or overwhelmed, and many are uncomfortable by the mere idea of marketing and promotion. Most therapists get bogged down with the details. Who should I network with? What features should my website have? What [...]

Marketing Mix for Therapists

By | 2017-11-07T00:26:46+00:00 March 5th, 2015|Marketing Basics|

Over 50 years ago, marketers developed the concept of Marketing Mix, which refers to the different components of marketing strategy. The most influential model was comprised of four components, also known as the 4 Ps of marketing: Product: the products (like cars or cellphones) or services (like education or therapy!) that are offered to consumers. Price: includes all the elements [...]