Therapist listings – People may have different opinions about how effective they are. Our opinion is that you have to be there. It is not just a question of effectiveness, but legitimacy in the online world. It is a justified business expense.
Hosting providers – These are the companies that, when you create a website, may need to “host” your website on their computers so that it is available online 24/7.
Content Management – These are the platforms you actually use to create your website. The platforms below don’t require you to be a web programmer or anything close.
WordPress Themes – If you choose to use WordPress, you have a lot of themes to choose from. A theme defines the look and feel of your website, its funcionality, etc.
Website templates – A number of therapists prefer to use pre-made templates like the ones offered before. Some therapists feel this is easier to set up, but also find some issues (e.g., higher monthly cost, you don’t actually own the site, some may find templates restrictive). Still, it is an option some may choose to consider.
Web analytics – Know if your website is getting traffic or not.
Google Ads and Keywords – Even if you don’t buy Google Ads, knowing what keywords to use is important to optimize your website.
Google Ads – Find out what search terms and keywords are more attractive
Spy Fu – Take a look at what other therapists are doing with Google Ads (you need to use their website address)
Search Engine Optimization – This is basically what you need to do in order to be found on Google. Yes, it is that important.
The Beginners Guide to SEO (by MOZ) – One of the most comprehensive sources there is. Worth the read.
Yoast SEO Plugin for WordPress – If you have created your website using WordPress, you must use this. The plugin tells you what you need to do to optimize each page.
Backlinking Strategy (by Pat Flynn) – This might be a bit advanced article, but it is a good way to create more traffic for your website.
Social media – You already know the usual suspects (Facebook, LinkedIn, Tweeter, Pinterest, Google+). If you are very active there, these tools might help.
Buffer – Use it to organize and schedule your social media postings, without having to be on the computer all the time.
Hootsuite – Use it to organize and schedule your social media postings, without having to be on the computer all the time.
Email marketing – Keep your referral sources, clients and potential clients engaged.
Mail Chimp – Free to use for up to 2000 subscribers.
Aweber – Another good option with more features.
Anti-spam regulation – If you don’t want to break any anti-spam laws when you email people, read this!
20 tips for better emails (from VERO) – Great post on how to make your email campaigns more effective.