Argo – Meet Santiago 2017-11-07T01:24:19+00:00

Me at a glance


  • 2007-2013: Consumer Insights Expert. McKinsey & Company, Marketing & Sales Practice (Chicago, IL)
  • 2006: Marketing Research Manager. Microsoft, Central Marketing Group (Redmond, WA)
  • 2003-2005: Senior Marketing Research Analyst. Banco de Crédito del Perú (Lima, Perú)
  • 2002-2003: Marketing Research Coordinator. Empresa Editora El Comercio (Lima, Perú)
  • 2000-2002: Marketing Research Analyst. Ipsos-Apoyo (Lima, Perú)


  • 2013-2014: Adjunct Marketing Instructor: Consumer Behavior. Loyola University Chicago, Quinlan School of Business
  • 2007: Assistant Marketing Instructor: Advanced Marketing Management. University of Texas at Austin, Engineering Executive Program
  • 2013-2015: Fellowship in Psychoanalysis and Psychotherapy. Chicago Center for Psychoanalysis
  • 2015: Training in Gottman Methods Couples Therapy, Level 2. The Gottman Institute
  • 2014: Masters of Social Work (MSW), Mental Health concentration. Loyola University Chicago
  • 2014: Storytelling. The Second City Chicago
  • 2014: Advanced Training in Problematic Sexual Behavior. The Society for the Advancement of Sexual Health
  • 2014: Training in Gottman Methods Couples Therapy, Level 1. The Gottman Institute
  • 2013: Introduction to Complexity. Santa Fe Institute
  • 2007: Masters of Business Administration (MBA), Marketing concentration. University of Texas at Austin
  • 2000: BA in Psychology, Social Psychology concentration. Pontificia Universidad Católica del Perú
  • Delboy, S. (2016). Attachment and Recovery: Combining 12-Step Programs and Group Psychotherapy to Treat Addiction. In: Revitalizing Our Social Group Work Heritage: A Bridge to the Future.
  • Delboy, S. (2015). Evidence-based practice for sex addiction: A clinical case illustration. Sexual Addiction & Compulsivity.
  • Korshak, S.J. & Delboy, S. (2013). Complementary modalities: Twelve-step programs and group psychotherapy for addiction treatment. Group, 37(4), 273-294.
  • Delboy, S. (2013). Recovery in relationships: Combining 12-step programs and group psychotherapy to treat addiction. Poster presentation: International Association of Social Work with Groups (IASWG) Symposium.
  • Delboy, S., Gibb, C., Law, J., Sichel, B. & Taliento, L. (2010). Activists, Pundits, and Quiet Followers: Engaging the public in social issues. McKinsey on Society (online publication): McKinsey & Company. Available here.
  • National Association of Social Workers (NASW)
  • Clinical Social Work Association (CSWA)
  • American Association for Psychoanalysis in Clinical Social Work (AAPCSW)
  • Chicago Center for Psychoanalysis (CCP)
  • Chicago Association for Psychoanalytic Psychology (CAPP)
  • Division 39 (Psychoanalysis) of the American Psychological Association (APA)
  • Illinois Psychological Association (IPA)
  • American Group Psychotherapy Association (AGPA)
  • Illinois Group Psychotherapy Society (IGPS)
  • Society for the Advancement of Sexual Health (SASH)
  • I am from Peru, but was actually born in Beijing, China
  • I started playing the piano when I was 6. My first composition was “The Dinosaur Waltz”
  • I once had lunch at Bill Gates’ house (he was there of course!)
  • My name comes from an old Spanish combination of “Saint Jacob”
  • I used to play with a Brazilian percussion ensemble
  • I was an Algebra teacher for almost 10 years
  • I have done zip lining, parasailing, paragliding and sky diving
  • I originally wanted to study painting or sculpture in college
  • I love coffee but have been drinking decaf since 2006
  • My last name is originally French – can you guess how it is pronounced?

Meet Santiago

Welcome to Argo and thank you for visiting my page!

Argo is about a journey, so let me share about my own journey and how I got here.

It was 2004 when I decided to leave Peru, my home country, and move to the United States to get an MBA to advance my marketing career. In July of the following year I moved from cold and humid Lima, Peru, to hot and sunny Austin, Texas.

I entered the world of marketing through the doors of psychology. I first studied economics in college and became interested in how and why people made decisions. I was frustrated learning about it using graphs and equations, so it felt like an epiphany when I saw that the psychology department offered a class called Consumer Behavior. That was exactly what I was looking for!

After graduating as a psychologist, I started working in marketing research. One of the most important things I learned is that marketing is first and foremost about understanding and meeting the needs of the people we want to serve, whether we talk about business customers or psychotherapy clients.

After completing my MBA I moved to Chicago to join McKinsey & Company, the leading global management consulting firm. As a Consumer Insights Expert, I studied consumers in a wide range of businesses, from horse feed and sports shoes to financial services and news media. Most of my work focused on helping companies understand their consumers, design products or services that met their consumers’ needs and preferences, and build brands that resonated with those needs while being unique and relevant. You can read about some of my projects here.

In 2012 I decided to make another big change in my life. I wanted to redirect my energy and my time toward a different type of impact, from helping corporations improve their revenues, to helping individuals live a more fulfilled and authentic life. Thanks to a number personal changes and with the support from important people in my life, I became willing to reinvent myself, go back to grad school for a second masters degree, and become a psychotherapist.

As I started my clinical journey and met more colleagues in the field, I realized that the skills I brought from my previous career would be useful to anyone working in private practice. I am excited to work with therapists in the journey to grow their practices, because that will allow them to reach more people who can benefit from their compassion, understanding, love and acceptance. You can read about my work as a therapist on my therapy website (

Thank you for your interest in getting to know me. I look forward to getting to know you too!

Santiago Delboy, MBA, LCSW, S-PSB
Founder and Chief Argonaut
Argo Marketing Consulting

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