Argo – What we do
What can we help you with?
There are many ways in which we can help you use marketing for private practice to achieve the goals you want.
Below are some of the things we do. Drop us a line today to find out how we can work together!
Marketing for Private Practice 101
Most therapists have more questions than answers when it comes to marketing. What is marketing in the first place? How is it different from sales and advertising? What kinds of marketing exist? Why does it matter and how can it help your practice? How have you been doing marketing already even if you have not called it that way?
You can find many of these answers in our Learning Blog, but everyone is different and your questions are unique. Let’s discuss the basics. Let’s talk about what you always wanted to know about marketing, but were afraid to ask.
When therapists think about growing their practice, most of them think about getting more clients. That is a crucial way to grow, but it is far from being the only one. Do you want to grow your client work? Do you want to grow your income? The answer to those questions is not necessarily the same.
Let’s think more broadly about your goals and your alternatives. Let’s explore what growth opportunities are available for you, which ones you feel more comfortable with, and how can you take advantage of them.
Branding is not just about a logo or name recognition. Branding is a journey that starts at the intersection of your clients’ needs and your own passion. Whether you like it or not, you are a brand. You represent something for everyone who works or can work with you, from clients to colleagues. Your brand includes what they feel and think when they hear your name.
While you cannot control how others perceive you, marketing provides the frameworks and tools you need. Let’s work together to define and communicate your brand, highlighting what makes you valuable, unique and relevant.
You have been marketing the great work you do for some time now. You have a sense of what works for you and what does not. However, when was the last time you took your practice for a marketing check-up? Marketing for private practice is an ongoing journey, and sometimes we are too close to see things differently.
Is your website aligned with the needs of the clients you want to attract? Are you really highlighting the skills and strengths you want to be known for? Are you putting your best foot forward when you network? Let us take a look with a fresh pair of eyes.
It is hard enough to keep up with all the vocabulary of digital marketing for private practice. It is trickier to understand what works, what does not, what is the icing and what is the cake. What do you really need to have in your website? Is it a waste of time to be on Facebook, LinkedIn and Pinterest at the same time? What is really important when it comes to SEO? What is SEO anyway? And what about Google Keywords?
While there are some basics and proven tenets of digital marketing, the truth is that the full picture depends on your goals and needs.
Many times, marketing for private practice is not about having the right tools, but about believing in our capacity to use them. Just like in life, in order to grow we may need to become aware of our limiting beliefs and shift our perspective.
Think of marketing as a way to share your talents with more people in need. See your fees as a way to recognize the value your bring to people’s lives. Understand branding as a way to convey who you are and what makes you unique. You do not need to compromise your values or ethics – all it takes is an open mind and truly belief in your capacity to grow.
Let’s work together to maximize your consumer insights investment. We will work closely with you and your preferred research vendor (or we’ll suggest one of ours) to provide end-to-end support. We will be thought partners translating business objectives into research objectives and supporting you throughout the process:
- Methodology, sample and instrument design
- Vendor management and quality control
- Data analysis and business implications
We have ample experience with multiple types of research, including consumer segmentation, branding, concept testing, conjoint analysis, baseline studies, customer loyalty, enhanced qualitative, ethnographic research, and many more.
This service is aimed at businesses in general, but psychotherapists should feel free to inquire!